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Showing posts from May, 2025

Good Branding vs Bad Branding: The Story of Wasted Promo "Stuff"

  💸 How to Stop Wasting Money on Promo Products That Don’t Work Turn your branding from “stuff” into strategy Have you ever opened a drawer, closet, or storage bin and found stacks of leftover promo items from your last event or marketing campaign? You’re not alone. Every year, businesses spend thousands of dollars on branded pens, cups, bags, and T-shirts — only to find they’ve made little to no impact. The items are nice… but they don’t really do anything. At B Beyond Creations, we believe it doesn’t have to be this way. Your promotional products should work as hard as you do. They should tell your story, build connection, and move the needle in your business. Let’s talk about how to stop wasting money on promo products — and how to start using them with purpose . ❌ The Most Common Branding Mistake Many businesses order promotional items out of habit: “We need something to give away at the event.” “Let’s throw our logo on a pen.” “We have a little budget left ...

Intentional Branding: Going beyond the logo

  🔥 Beyond the Logo: Branding with Intention When most people hear the word “branding,” they think of a logo, a slogan, or maybe a catchy color scheme. And while those elements matter, they’re just the surface . Branding goes deeper. It’s the emotional connection your audience has with your business. It’s the way you show up, speak, serve, and stick in someone’s mind. ❌ When Branding Becomes Just “Stuff” Too often, companies throw money at promotional items with no clear goal. T-shirts, pens, keychains — all with the logo slapped on — but no real strategy. They never have the data to backup or support whether that product served its intended purpose or simply went down the drain.  The result? No return on investment No measurable data No engagement No clarity in messaging It becomes just “stuff.” And worse — it creates confusion instead of connection. ✅ Branding with Purpose = Results At B Beyond Creations , we take a different approach. We work with ou...

Branding with Purpose

  💡 Branding with Purpose: Why B Beyond Creations Exists We’ve found that many distributors in our industry have lost sight of the true purpose of promotional products. That’s exactly why I started B Beyond Creations. Time and again, I would hear about companies in our space who were laser-focused on chasing only the big clients — corporations with high-volume orders for “stuff.” But I couldn’t help but ask: Why? Sure, I understand the appeal. Big clients bring big numbers. But every “big” company started small — just like the rest of us when we first dared to chase our dreams. So again, I asked: Why ignore the little guys? As I watched businesses falter from trying to chase volume over value, I realized something that gave me hope. There was a better way to approach branding — one that focused on meaning, purpose, and measurable results. That’s when B Beyond Creations was born. 🎯 Branding That Aligns with Goals Early on, I saw what others ignored: small businesses buying...

Introductions

👋 Welcome to Our Blog Hi there — it’s great to meet you! We created this blog not just for ourselves, but for our current and future clients. Our goal is to provide insights, ideas, and behind-the-scenes information from real projects we've worked on, so you can better understand the why behind what we do. At B Beyond Creations, we believe in transparency and education. We want to help you see where your budget goes, what sets us apart from our competitors, and how customized promotional products — when done with purpose — can drive measurable results. 🎯 Our Mission with This Blog This space was created to empower business owners, marketing directors, and decision-makers with: Practical tools and tips Budget clarity and strategy Real examples and case studies Data-driven results that show what works — and what doesn’t Whether you're trying to boost client retention, drive engagement, or build brand recognition, we want you to feel confident that your investment ...